• value chain analysis
    Product Management

    Competitive Analysis framework for Product Managers

    Product Managers need to build a deep understanding of all 4Cs (customers, company, competitors and collaborators). Reliable information on competition is a difficult to get which leads to a lot of ineffective competitive analysis. In this blog, I share a framework to approach competitive analysis which will provide actionable insights to build better products. When done well, competitive analysis can be a source of invaluable insight and contribute to your product strategy and plan.