The Innovator's Dilemma

Do you remember Kodak, Blockbuster, Yahoo, Nokia, and Blackberry? All these companies were industry leaders at one point but then what happened? As per a recent McKinsey study, in 1935, the average life expectancy of an S&P 500 company was 90 years. By 2010, it was 14 years and studies show that it's getting even shorter. Why does organic growth elude many long-standing companies, and why younger companies outperform incumbents of the industry? In this book the author demonstrates how leaders, while adhering to conventional wisdom and best practices, stifle innovation at top-performing companies.

This book provides a framework to think beyond sustainable and incremental innovation and recognize and foster disruptive innovation. The book explains how the underserved down market customer segment is often a lucrative target for disruption and it leads to innovation in new business models and technology which ends up disrupting the mainstream upmarket. This is a must read for any business leader interested in innovation.