Blitzscaling

As a product person I aspire to be part of a company building the next Google, Amazon, Facebook or Airbnb. However, there are only a small percentage of startups which ultimately grow to become global giants. What differentiates these unicorns to other companies who do not make it? We live in an age of globalization and network economy. The prevalence of software means that the marginal cost of serving at large scale is very low. This means that once you have found product market fit it might be time to scale really fast and capture the market before competitors start offering similar products and services.

The book provides fascinating insights into how to scale at breakneck speed. The book covers business model innovation, strategy innovation, and management innovation required to successfully blitzscale. Whether you are starting a new company or a new product I highly recommend reading this book.