Hooked: How to Build Habit-Forming Products

"Study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward."

As product managers we are all motivated to create products the user loves. A part of it comes from deep empathy and knowledge for the user and jobs to be done and another part comes from user psychology and behavioral economics.

The four step model (trigger, action, variable reward and investment) discussed in this book forms the foundation of many successful products which users love. This model unpacks how products subtly nudge users to come back and use the product again and again until a sticky habit is formed. It's a bit of super power which when harnessed correctly can help improve people's lives across the world. The book provides a clear explanation of each concept by showing examples of everyday products. I found the book extremely valuable in understanding user psychology and behaviors.